This allows you to centralize data you collect from disparate sources into one single place, and use the insights gained from it to do more. Moreover, Campaign logs do not show any info about triggers being fired. Step 1: Configuring the API call. In the top banner, click on the drop down next to Settings, click on Security > Users. Connect with a community of experts and fellow learners get answers, share advice, and contribute ideas to shape the future of Adobe Experience CloudAdobe Campaign Classic v7 & Campaign v8. Learn. Design cross-channel customer experiences and create an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Steps: Install pipeline package. Up next. I am looking for instructions/examples on how to configure an API request that triggers a workflow in adobe campaign classic. Level 4 31-05-2021 14:17 PDT. Technical name. It is possible to create SOAP methods in JavaScript. To send push notifications and In-App messages with Experience Platform SDK application, a mobile application has to be set up in Adobe Experience Platform SDK and configured in Adobe Campaign. Register public key in Adobe Analytics. SOLVED Can Scheduled deliveries trigger email after deleting the delivery. I would trigger a command from the webapp to start a workflow and submit a few variables to personalize a delivery and execute it, however, I want to test. Welcome. Use Experience Cloud Triggers in Campaign Standard, Abandonment Triggers-Campaign use cases, Trigger Remarketing Messages based on Site Activity video (step 2) Adobe Journey Orchestration Allows to send emails, push notifications and SMS using the Adobe Campaign Standard’s Transactional Messaging capabilities in. Description. Make an API call to trigger Workflow 1 with parameters. Select the Trigger you created earlier and click Next. Related topics: Overview of Campaign Standard to Analytics integrationIf so, when I look at this specific section about Triggers in the documentation: Adobe Campaign Help | Configuring Campaign-Triggers integration , it states that the transactional message is automatically created when the trigger is published, and that you only have to personalize it (including with profile data). Steps: Install pipeline package. If a Smart Campaign uses at least one trigger within the Smart List section, the mode will automatically be set to triggered. This template is pre-configured with default landing pages and confirmation emails. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. Step 2 of 3: Set up the Marketo Solution with S2S Connection. So, if we click this, we are now shown the transactional email templates. Follow the detailed procedure described in this page. Event transactional messages targeting an event. Today we are going to be looking at the editing of the transactional message using real-time event data from the trigger. Access the package import wizard from Tools > Advanced > Import package in the Adobe Campaign client console. Encode the private key using the following command: base64 . . Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. A Trigger Campaign affects one person at a time based on a triggered event. By default, the Adobe Campaign platform has the syslogd module installed on it, but it is possible to use another syslog daemon. Click on the drop-down menu go to Application Users. Use the Schedule block to define when your messages will be sent. By tracking specific behaviors from customers with Adobe Analytics, you can now send personalized emails to your customers in Adobe Campaign. Design cross-channel customer experiences and create an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Click on the gear icon in the upper right corner and click on Advanced Settings. This value corresponds to the name of the Adobe. Hi - the appName property was the Application ID value used with the old legacy oAuth analytics connectors. Check that the authPrivateKey in the config file matches the generated key. Learn about Experience Cloud Certification at Adobe. See what makes it work. Triggers are processed in Adobe Campaign to send emails in near real time. The collected files are moved to another directory for archiving purposes and to make sure they are only counted once. For the new adobe. Learn how to share data between Campaign and Real-time Customer Data Platform (RTCDP) Control groups. Use triggers for transactional messages. Web services let you create many applications from a third-party system: Synchronous alerts, notification, and real-time delivery template execution from a back office or transaction system, Development of special interfaces with simplified functionality (Web interfaces, etc. Sign In. Whether you’re a B2B marketer needing lead-based and account-based marketing tools or a B2C marketer nurturing high-value relationships, Adobe Marketo Engage uses data and AI to automate marketing tasks and workflows, while tracking impact and reach. Firstly, there is the abandonment trigger. Static API Methods in Adobe Campaign Classic Part II | Back to Adobe Campaign Learn . The main difference is how we access and use, in Adobe Campaign, the meta data pushed in the Trigger payload. Create the landing page based on the desired template. Campaign and Triggers. The software helps maintain and organize data around each lead and avoid data problems such as duplicate contacts or non-standard formats. It allows users to take advantage of the vast amount of customer data which their Analytics implementations already collect and easily use it to trigger and personalise emails, SMS and push notifications sent from. Types of Triggers. The section below lists common questions about this synchronization. Finally, you can use the simulation module to calculate the impact of an offer presentation. 2. Read real-world use cases of Experience Cloud products written by your peersTriggers is an integration between Adobe Campaign and Adobe Analytics using the pipeline. The creation wizard that opens, displays the list of all the triggers defined in Adobe Experience Cloud. Learn how to Adobe Experience Platform Data Collection and add the required properties to your website in order to test your configuration. The Adobe Campaign console itself only uses SOAP calls. To configure URLs, select the Display URLs option in the lower section of the delivery wizard. The Content management activity is accessed via the Tools toolbar of the workflow diagram. Hello team, I am working with some Trigger Workflows. The offer is available in the platform and its content can be configured. Select the type of proof you would like to use: Email rendering: select this option to test the way your message is received according to the inboxes targeted. to gain points, level up, and earn exciting badges like the newHello, Hoping for some guidance on this. Solution. These SOAP methods behave in the same way as those defined natively in the application. Adobe Campaign is a cross channel marketing solution that automates email, mobile, social and offline campaigns, also offering a central place where you can access your customer data and profiles. Enter a Label and an ID for the event. the values like visitor id, evar1 (from analytic. Basket abandonment. Overview of certification options for Adobe Campaign Classic. Experience League. From the advanced menu Profiles & audiences > Services via the Adobe Campaign logo, add a new service or select an existing service. Select the new trigger button on the top right of this page. Create a trigger event in Campaign Standard. In our case, we want to call the workflow with the parameters below: fileToTarget: the name of the file that we want to import into the database. The main steps of the user process, in Adobe Campaign, are: Create a trigger event linked to an existing Adobe Experience Cloud trigger. Basic steps are to create a transactional message template in Campaign,. Adobe I/O allows developers to easily integrate products, like Launch, by Adobe and Adobe Campaign, with their third-party customer relationship management software, like Microsoft Dynamics 365 CRM. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. Hello! I have a question about how can outside systems/webpages call Adobe Campaign Classic's internal API. After I chose Trigger Campaign I want to exclude from a workflow all the Receipients who have received other Triggers Campaigns. It must be reconciled to find the Shopper ID, which is the primary key. Design cross-channel customer experiences and create an environment for visual campaign orchestration, real time interaction management, and cross channel execution. We can now begin to set up trigger events in campaign. Triggered emails integrate with information systems through the Adobe Campaign Message Centre to turn customer actions into personalised emails delivered in real time. When an ‘External signal’ task is activated, it is paused indefinitely or until the end of the specified time. My goal is to trigger the workflow and pass it some data that will be used in the delivery . Experience League. Adobe Campaign Email URL Click. Garima Gakhar – Senior Technical Support Consultant. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageWith Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Introduction. In Campaign Standard this setting is “hidden” in serverConf. Experience League. In the Delivery wizard, go to the 'Content' section and click on the 'Advanced' tab. Campaign Standard APIs let you trigger an External signal activity to call a workflow. The same attributes are supported: static, key only and const. The following optional parameters can be added to the event content to manage the sending of transactional messages linked to the event: expiration (optional): after this date, the sending of the transactional event will be cancelled. List export from a list or a sub-list. Create and Change Views for Lists and Smart List. Experience League. io JWT auth method here? - 416171Select the mobile application you created and configured in the Data Collection UI. The trigger must have been generated from Adobe Analytics and pushed to the pipeline which will only process triggers that are configured in Adobe Campaign. If you want to call the workflow with parameters, use the. Adobe Campaign lets you design and orchestrate targeted and personalized campaigns on multiple channels: email, direct mail, SMS, push notification. Do we need any coding at AEM end to trigger workflow of campaign in Adobe Campaign. Adobe Experience Cloud Trigger matches the criteria of the event and sends a custom AA dimension as the payload (prop4) with the internal customer id (hash) to ACS. On the campaign trigger page, we would like to look at the trigger transactional templates. It allows you to send personalized emails to your customers as a reaction to specific behaviors that are tracked on your website by Adobe Analytics (within 15 minutes). Experience League. In Adobe Campaign, you select the trigger that was previously created, you enrich the event data with datamart data and you define a transactional message template linked to that trigger. It cannot be less than 10 minutes. Create a new workflow. Reengage in real time. More tutorials. Any ideas or bugs out there that could be hiding these metrics from showing within the UI?Creating the offer. Adobe Campaign lets you design and orchestrate targeted and personalized campaigns on multiple channels: email, direct mail, SMS, push notification. Design cross-channel customer experiences and create an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Priority decides which Data Source will be configured first. The following troubleshooting tips help you solve the most common problems you may encounter when using Triggers with Adobe Campaign: Is the functionality activated? To check if the Triggers - Campaign integration is activated, click the Adobe Campaign logo, in the top-left corner, then select Marketing plans > Transactional messages. Triggered emails integrate with information systems through the Adobe Campaign Message Centre to turn customer actions into. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real. SOLVED How to create and trigger a delivery using js activity webapp / workflow CreateFromModel, PrepareFromId. 2. Message tracking is enabled by default. They immediately stop. Depending on the channel chosen, offer content can be personalized thanks to various rendering functions. Currently you have none. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. Today we are going to be looking at the editing of the transactional message using real-time event data from the trigger. Priority decides which Data Source will be configured first. Collect and measure Collect and measure Analytics for. Although a quick tip, it's seems your enrichment is not correctly configured; you should remove the identify the document as recipient and use the refine the data using the additional data i. We provide online services to customers. With Journey Optimizer, you can create campaigns and then invoke them from an external system based on user trigger using the Interactive Message Execution REST API. . Campaign means an activity that results in communication from a Channel covering audience based scheduled marketing use cases as well as unitary type on demand. Check and test your message before sending it using Campaign Standard capabilities: preview, email rendering, proofing, etc. The 6th edition of the Campaign Community Lens newsletter is out now! Read more. Campaign Standard message preparation analyzes the target, the personalization and the validity of the message. About Adobe Experience Cloud Triggers; Configuring Triggers in Experience Cloud; Using Triggers in Campaign; Testing your triggers; Abandonment Triggers use cases; Campaign and. The different templates present various combinations of several types of elements. Choose Adobe Campaign in the Data Source/ Alias drop-down. Cart abandonment. Issue/Symptoms. Triggered emails Cross-channel Marketing Launch, measure and automate campaigns across every channel. These activities are ‘listeners’ that wait to be triggered. They immediately stop. Learn how to create a trigger event in Campaign Standard. Drag and drop a Scheduler activity into your workflow. Triggers listen for changes in your database (data value changes, program membership changes, etc). To monitor the status of a set of workflows, you need to follow these steps: Create the monitoring workflow. Generate public/private keys. A cart abandonment is an example of trigger. It allows you to call an external REST API endpoint. Features. Step 9 in the instructions selects an Analytics Product Profile that has been configured specifically for Triggers: "Choose the product profile called Analytics-< Org Name >" However, nobody in Adobe Support or Consulting knows how this Product Profile is configured or what permissions this profile requires for Triggers to function. About Adobe Experience Cloud Triggers; Configuring Triggers in Experience Cloud; Using Triggers in Campaign; Testing your triggers; Abandonment Triggers use cases; Campaign and Microsoft Dynamics 365. Design cross-channel customer experiences and create an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Connect with a community of experts and fellow learners get answers, share advice, and contribute ideas to shape the future of Adobe Experience CloudUpdate the credentials in Microsoft Dynamics 365 to Adobe Campaign Standard app. This varies depending on the implementation of data collection, load on the pipeline, custom configuration of the defined trigger, and the workflow in Adobe Campaign. Discount. Get started with Microsoft Dynamics 365 integration; Best practices and limitations; Configure. Welcome. Select the activity, then open it using the button from the quick actions that appear. These activities are ‘listeners’ that wait to be triggered. Priority is only needed when configuring the Triggers - Campaign integration. I am looking for instructions/examples on how to configure an API request that triggers a workflow in adobe campaign classic. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. Configure fast remarketing for cart abandons or cart abandons with products removed. Adobe can help. This delay varies depending on the implementation of data collection, load on the pipeline, custom configuration of the defined. Thanks! VirendraOr integrate Adobe Campaign with Adobe Analytics to trigger real-time remarketing emails based on individual user actions (and non-actions) on your emails, apps or websites. Learn about functional integrations available between Adobe Campaign and Adobe Experience Cloud solutions and core services. Prepare the delivery template. Start. 1. User. To get started, create the event corresponding to your needs. Design cross-channel customer experiences and create an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Generally, a trigger can take 15-90 minutes to launch a marketing campaign. In Campaign Classic the option NmsOperation_LimitConcurrency is available and a value can be set. Regarding the data powering the engines, Adobe Campaign can use any data points available in the data model. 2 release. REGISTER NOW!. With a basic understanding of how Triggers works, let’s see how this Abandonment Trigger works in conjunction with other Adobe products for an event-driven re-marketing experience. Create a new campaign with the API-triggered type. To log an issue or start a chat session in that new system, connect to Adobe Admin Console. When the Analytics timestamp is much older than the creation date of the event in Campaign. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. an “Out of office” reply) that matched the ‘Auto_replies’ inbound email rules. Introduction pipeline and livestream triggers. Common interactions, like order confirmations, registrations, and password. A transactional message is an individual and unique communication, sent in real-time by a provider such as a website. This allows you to centralize data you collect from disparate sources into one single place, and use the insights gained from it to do more. A Trigger Campaign affects one person at a time based on a triggered event. The External API activity is a Data Management activity. In the Flow tab, we’ll define the smart campaign actions and steps. <pipelined. Hi Florent, thanks a lot for your answer. Campaign Classic . Control the entire process of creating, executing, and tracking cross-channel campaigns, as well as send messages. Check that the key is encrypted on the same instance. Learn more about workflows user interface and execution in these pages:To create seed addresses in a transactional message, follow the steps below: In the transactional message template, click the Seed addresses tab. Click the create button. The private key has an invalid format. To configure the server and tenant options for Adobe Target, fill in the following fields accordingly: TNT_TenantName: name of the Adobe Target tenant. I found this implementation guide: Analytics to Campaign Classic Implementation Guide. The creation wizard that opens, displays the list of all the triggers defined in Adobe Experience Cloud. Quantity. SOLVED How to create and trigger a delivery using js activity webapp / workflow CreateFromModel, PrepareFromId. Create a new mapping. 1 or v8; Messaging throughput;. Configuring Campaign-Points of Interest data integration; Personalizing Campaign messages with Point of Interest data; Campaign and Triggers. 8K. Learn how to design workflows in these end-to-end use cases. This integration allows recipient to receive email sent via Adobe Campaign including a dynamic version of the content thanks to Adobe Target. We use DTM for implementing our tools (analytics, target, and MCID). To create it, follow the steps below: Navigate to your Dynamics 365 instance and log in as Admin. in case we would like to implement trigger-based campaigns (Adandoned Cart, Back in stock etc. The ‘JavaScript code’ activity is simply used to execute a script. Hi - No problems. Hi denisb91363072, Can you help me in understanding what is the value you are passing in VID in the 2nd Screenshot. Preview and test your messages using various capabilities: send proofs to test profiles or tageted profiles, test your emails. The API call can include parameters that will be ingested into the workflow’s events variables (an. Select the activity, then open it using the button from the quick actions that appear. Over time, the Adobe Campaign team identifies ways to improve the stability and performance of the product, as well as fix known issues. Hi, We tried to enable pipeline process in Adobe campaign following below steps. . Issue/Symptoms. Optimize design and delivery with AI-powered emails. Context of use. Design cross-channel customer experiences and create an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Today we are going to be looking at the editing of the transactional message using real-time event data from the trigger. This helps you to understand your email in the context of your other digital marketing efforts, identify new and valuable audiences and trigger messages based on statistically significant interactions. This way, you can easily integrate your Campaign automations with your external system. Design cross-channel customer experiences and create an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Description. Here are the steps: Open Adobe Campaign Classic 7 and navigate to the push notification delivery. We can now begin to set up trigger events in campaign. The other Adobe Campaign modules do not save their logs to the disk; they delegate this task to the syslogd module by sending it UDP packets. I want to send real time communications to customers by using message center. View again. Example use cases include: Getting the latest game-day lineup for a sports event to personalize content. Configure fast remarketing for basket abandons or basket abandons with products removed. The PKey is the physical primary key of an Adobe Campaign table. Triggers from the Analytics are also not flowing to Campaign and are not firing emails from Campaign. We can now begin to set up trigger events in campaign. Click the New button located above the list of workflows. Note: To quickly copy settings from an existing event, select it and click Duplicate Event. In the course of campaign development, you would have created hundreds of lists in profiles and targets. By default, you can use Profiles and Targets > Jobs > Targeting workflows. Automated sales alerts and tasks. This option applies to workflows created within campaigns ONLY. View all features. Adobe Campaign Classic v7. g. create one recurring campaign in adobe campaign. This activity can start one workflow from another. sends, opens, clicks) into Adobe Experience Platform. An Adobe Experience Cloud trigger needs to be created so that you can use it in Campaign. Triggers from the Analytics are also not flowing to Campaign and are not firing emails from Campaign. Currently you have none. So, if we click this, we are now shown the transactional email templates. Adobe Analytics Integration. When data is exposed, it is converted into the local date/time of the operator. The higher the priority, the higher the. Encrypt Private key using pipeline encrypted workflow. Once you have created an email in Adobe Campaign, you need to define its content. Hello - we are in the process of transitioning to Adobe Campaign. However it often lacks of online data, or at least not real time, online data. Learn how to Adobe Experience Platform Data Collection and add the required properties to your website in order to test your configuration. Send a SOAP request to ACC from ACS. Adobe Analytics lets you set up remarketing triggers that take advantage of all your data in real time. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. And when paired with Adobe Campaign, you act almost immediately so your. Design cross-channel customer experiences and create an environment for visual campaign orchestration, real time interaction management, and cross channel execution. These fields offer a button that opens a drop-down list to help you. For more information on Push or In-App. Measure the impact of your campaigns by. In our case, we want to call the workflow with the parameters below: fileToTarget: the name of the file that we want to import into the database. The collected files are moved to another directory for archiving purposes and to make sure they are only counted once. Events at Adobe Campaign Standard are not getting processed. The use case is as followings: 1. User. Before you can use a trigger in a transactional message, you need to: Configure Launch for triggers; Create a trigger in Experience Cloud; Create a trigger event in Campaign Standard; Once the trigger has been configured, it allows you to configure transactional messages using realtime event data. xml now, capped at 20 by default. Learn how to configure the Adobe Experience Cloud Triggers integration to start sending personalized deliveries to your customers based on their previous behaviors. Configure Microsoft® Dynamics 365 for the integration with. Use the Schedule block to define when your messages will be sent. About workflows. Created for: Beginner. This helps you understand your email in the context of your other digital marketing efforts, identify new and valuable audiences, and trigger messages based on statistically significant interactions. The data contained in the event itself is used to define the delivery target. I left in the appName from the old app and set autoStart="true" as well. Step 2: Prepare for your exam. Select OAuth as the authentication type. Retail website hosted by Adobe Experience Manager , the pre-set DTM container on the page collects the customer data and sends it to. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. Adobe Analytics lets you set up remarketing triggers that take advantage of all your data in real time. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Learn how to use a static postEvent method to trigger workflows in Adobe Campaign Classic. Pipelined fails with “unable to read the token during authentication”. . It is particularly expected, because it. 2 release. External API. Adobe campaign gets the user's inf. Triggers are processed in Adobe Campaign to send emails in near real time. Use Experience Cloud Triggers in Campaign Standard, Abandonment Triggers-Campaign use cases, Trigger Remarketing Messages based on Site Activity video (step 2) Adobe Journey Orchestration Allows to send emails, push notifications and SMS using the Adobe Campaign Standard’s Transactional Messaging capabilities in. Ken_Qrious. Transactional messaging relies on the Adobe Campaign data model, and uses two additional separate tables. we are working on marketing cloud triggers and campaign. An easier way to keep your whole organization on the same page and all of your marketing channels working together to inform and delight you customers. The purpose of this activity is to get personalization data from a third-party system into your campaign. When the event is triggered, despite it appearing in the Experience Cloud Triggers correctly, it`s still appearing in ACS triggers as my MID rather than the correct customer number and it doesn`t reconcile. Run the steps for key encryption on this page. Publish the transactional message template. You should see the Experience Cloud Triggers item. I worked for many weeks with Adobe Support to figure this out so I feel your pain! The documentation is very sparse. The content is defined in JSON format in Adobe Analytics for each trigger. The UI in Adobe Triggers is missing some standard events like "Cart Open" or "Orders. Select the new trigger button on the top right of this page. When a trigger arrived, in "show trigger report" appeared these errors: It seem that my email isn't recognized with my profile in Adobe Campaign. Experience League. So, if we click this, we are now shown the transactional email templates. Create a new trigger in Experience Cloud and make sure you select the report suite used on your website. 20%. Experience LeagueWith Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Enter the external identifier: this optional field allows you to. You can trigger workflows programmatically, for example, in technical workflows or to process information that a. Campaign and Triggers. To check if the Triggers - Campaign integration is activated, click the Adobe Campaign logo, in the top-left corner, then select Marketing plans > Transactional. The File collector monitors the arrival of one or more files in a directory and activates its transition for each file received. Click Create. These parameters can be found in Analytics by selecting. For more on this, see Creating an email. Learn how to support mobile use cases. The workflow engine then handles the execution of this workflow. In the Search Abandonment trigger you created in Adobe Campaign, click on the Event content and. The ‘Test’ activity evaluates JavaScript expressions in order to activate the appropriate transition. In an Adobe Campaign Standard workflow, there can be one or more External signal activities. A default service template is available. Moreover, Campaign logs do not show any info about triggers being fired. Interaction lets you create and manage a catalog of offers, and configure the eligibility rules and application themes linked to them. This allows you to cover various marketing and transactional messaging needs like password resets, OTP token, among others. The following troubleshooting tips help you solve the most common problems you may encounter when using Triggers with Adobe Campaign: Is the functionality activated? To check if the Triggers - Campaign integration is activated, click the Adobe Campaign logo, in the top-left corner, then select Marketing plans > Transactional messages. Workflows using triggers from Analytics are not running even if restarted manually. I have multiple requests for better documentation with the Adobe docs team that wrote the documentation which have also. Prepare the message. In Adobe Campaign Standard, this value is not visible to the end user (except in URLs). On the ACS side, it needs to receive the trigger, do the reconciliation using the prop4 (internal customer id) with a ACS field and send the email. last-alive-ms-ago: time in ms since a connection check. Integration between Adobe Campaign and Adobe Journey Optimizer allows you orchestrate customer journeys in Adobe Journey Optimizer and send emails, push notifications and/or SMS using Adobe Campaign Transactional Messaging capabilities.